首页 社会正文

Private label ousting big brands as cost of living spectre grows

admin 社会 2022-08-30 04:24:30 2 0

usdt官网钱包www.trc20.vip)是使用TRC-20协议的Usdt第三方支付平台,Usdt收款平台、Usdt自动充提平台。免费提供入金通道、Usdt钱包支付接口、Usdt自动充值接口、Usdt寄售回收。菜宝Usdt钱包一键生成Usdt钱包、一键调用API接口、一键出售Usdt。

TOMASZ Luksza, who took over his father’s Polish confectionary business just over a decade ago, has a problem he’s not unhappy about: European supermarkets want more gummy bears and chocolate-covered marshmallows than he can make.

“We’re seeing at least two times the demand of last year and we can’t take all the orders,” said Luksza, managing director and owner of 3 Topole, which supplies the private label brands of French retail giant Carrefour and several other European supermarkets.

Private label sales have been on the rise for years, but a global cost of living crisis driven by soaring energy prices appears to be turbo-charging the trend.

“Consumers are starting to be more price-aware,” Luksza said. “Inflation is making them want to save money so they’re looking for cheaper alternatives and private label seems to be the answer.”

An 85g bag of Haribo Golden Bears on Carrefour’s website in Poland costs 3.49 zloty (US 73 cents or RM3.27).

,

新闻电报群www.tel8.vip)是一个Telegram群组分享平台。新闻电报群包括新闻电报群、telegram群组索引、Telegram群组导航、新加坡telegram群组、telegram中文群组、telegram群组(其他)、Telegram 美国 群组、telegram群组爬虫、电报群 科学上网、小飞机 怎么 加 群、tg群等内容。新闻电报群为广大电报用户提供各种电报群组/电报频道/电报机器人导航服务。

,

In Europe, private label sales already account for a larger chunk of grocery purchases than in North America. Sales are expected to grow this year, according to the Private Label Manufacturers Association, though it did not give a figure.Of all staple food sales in Western and Eastern Europe last year, more than 29% and 9% respectively were private label purchases, according to Euromonitor. In the hygiene and tissues sector, the figures were 41% and almost 19% respectively.Though own label manufacturers face the same cost pressures as branded product rivals, they can rely on guaranteed demand from retailers who specify what goes into the product, how it’s packaged and how much it will cost.

Retailers are also more likely to swallow price increases on own label products because they are more profitable for them than branded items.

“Private label is one of the tools that they will use to convince shoppers to continue to walk through those doors rather than walk through the door to their competitors,” said Andrew Walker, client knowledge director at market researcher Kantar.

In contrast, branded product manufacturers face increasingly fraught negotiations with retailers. Britain’s biggest supermarket Tesco removed Kraft Heinz products from its shelves earlier this year after failing to agree pricing with the manufacturer.

In June, consultancy McKinsey & Co surveyed 5,000 shoppers in Western Europe about their shopping habits. Roughly 40% of respondents said the biggest change they had made recently was to try new private label products.Increasingly, consumers are happy with the quality, taste, variety, and innovation in private label products – and sticking with them, McKinsey Associate Partner Angus McOuat said.

Behind labels such as Tesco’s Finest and Carrefour’s Simpl are thousands of businesses that make food and personal goods on behalf of the supermarkets. These firms are often small operations that serve several retailers at the same time, from low-cost Lidl to John Lewis’ high-end Waitrose stores.

版权声明

本文仅代表作者观点,不代表本站立场。
本文系作者授权发表,未经许可,不得转载。

发表评论

评论列表(0人评论 , 2人围观)
☹还没有评论,来说两句吧...

热门标签

    此处不必修改,程序自动调用!